The Power of Loyalty: The Heartwarming Tale of Tiger Woods' DUI & Monster Energy

On May 17, 2017, Hall of Fame golfer Tiger Woods was arrested for ‘Driving Under the Influence’ amidst an improbable comeback quest to recover his once mystical Golf game & public reputation. 

During a pivotal time in Woods’ comeback, Monster Energy, Nike, and Rolex were amongst the few sponsors who chose to standby the struggling Golfer in his darkest hours after a slew of poor performances, injuries, surgeries, & a newfound arrest. 

That decision paid dividends at the negotiating table years later after Tiger successfully reclaimed the mountain top in 2018, winning the 2018 TOUR CHAMPIONSHIP and subsequently the 2019 Masters Tournament. 

Despite a monsoon of new endorsement offers after rekindled success, Woods told his historically fierce agent Mark Steinberg he will not be signing with anyone but the 3 brands who stood-by him during difficult times (Monster Energy, Nike, Rolex), and to "take whatever [Monster Energy] wants to offer him" and "wants to be with them for the rest of his Life."

The story is true reminder of how important it is to standby one another in our deepest times of need, and HONORING those who stood by you as an individual at the end of your climb. 🤍🔐